B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
Ceri Lewis, the stock manager at Mount Linton Station, talks at FarmSmart 2016 about the station's success utilising beef genetics to ensure their beef is of the highest quality.