B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
An introduction to the B+LNZ Informing New Zealand Beef programme: what you need to know
The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food and Fibre Futures partnership supported by the Ministry for Primary Industries, Beef + Lamb New Zealand and the New Zealand Meat Board.