B+LNZ works to ensure our farmers receive increased value from our sustainable farming systems and natural grass-fed beef and lamb – we identify and create market opportunities, work to dismantle trade barriers and grow consumer preference for NZ beef and lamb.
B+LNZ works in areas that farmers can't individually, such as having a voice with government policymakers. We advocate for and tangibly influence policy development.
We help ensure the story of our world-leading beef and lamb is told internationally and domestically, so consumers can feel confident that buying New Zealand beef and lamb is the right choice.
We’ve worked with key industry partners to develop a website containing proven facts about New Zealand’s farming methods and how our beef and lamb stacks up on key criteria.
B+LNZ’s Taste Pure Nature origin brand is live in the US and China with a digital media campaign to introduce our target market – the “Conscious Foodies” to the provenance of New Zealand beef and lamb.
